“It’s important for us to make information regarding services and trends easily accessible to our current members,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “We also want to give our members an opportunity to know us better, who we are as a company, and the leaders driving the chamber team.”
The site’s design is also geared to be more adaptive and usable across devices from computers to tablets and smartphones giving users a more modern web experience.
The new features include a state-of-the-art online advertising management system that will allow local businesses the opportunity to be featured in ways that were not available before. These include video ads, enhanced business directory listings, and animated gif’s.
A members-only section will also be added to the website to allow guests easier access to resources as well as a sophisticated job board that will help local businesses promote current employment opportunities.
“Higher Power SEO is pleased to be the Chamber’s technology partner for its new website and digital marketing. As a small business ourselves, we truly care about the Chamber’s mission to serve business and community needs in North County,” said Brady Chatfield, chief executive officer of Higher Power SEO. “The website will reflect Carlsbad’s commitment, leadership, excellence and accessibility.”