Shaping Carlsbad’s economic future, your voice matters

A call for business leaders to participate in the biennial business survey

In our vibrant city, where our diverse and innovative economy thrives, our business landscape is ever-changing. Especially as we navigate through changing economic climates, the insights and perspectives of our local business leaders are pivotal in steering the city’s economic development efforts. It is in this spirit that we ask you to respond to the city’s biennial business survey, a crucial tool in understanding and shaping the economic future of Carlsbad.

This survey (CarlsbadCA.gov/BusinessSurvey), which takes approximately 15 minutes to complete, is more than just a questionnaire. It is a platform for you, our business leaders, to voice your experiences, challenges, and projections for the future. Robust participation is essential as it guides programs and tactics and gives the city a more comprehensive understanding of our business community and what it is facing. 

Why is your participation crucial? Here are a few compelling reasons:

1. Informing Strategic Planning 

The insights gathered from this survey will directly inform how we execute our economic development strategic plan in the coming years. Your input ensures that the tactics brought forward are grounded in the reality of our local
business environment.

2. Quantifying Our Economy Accurately

Accurate data is the cornerstone of effective economic development. By participating in this survey, you contribute to a more precise quantification of Carlsbad’s economy, enabling us to make informed decisions and seek or deploy resources and policies that support our business community.

3. Addressing Pressing
Challenges

Every business faces unique challenges, and understanding these is critical for the city to provide relevant support and resources. Whether it’s navigating regulatory environments, accessing capital, or adapting to market changes, your feedback helps us identify trends and prioritize the issues that matter most to our business community.

4. Forecasting Trends and
Opportunities

Your insights into market trends, emerging sectors, and growth opportunities are invaluable in keeping Carlsbad at the forefront of economic innovation and sustainability. By sharing your projections, you help shape a forward-looking economic agenda that is responsive to future possibilities.

We understand that your time is precious, and we have designed this survey to be both comprehensive and concise, requiring no more than 15 minutes of your time. This small investment can make a significant impact on the future of Carlsbad’s economy.

Thank you for your support in making Carlsbad a great place to grow and operate a business.

Visit CarlsbadCA.gov/BusinessSurvey or use the QR code to access the survey.