As part of its 30th anniversary, marketing and design firm Studio 2055 has changed its name to Comet Creative. The Carlsbad-based company was founded by Creative Director Nanette Newbry in 1986. Since then, the company has expanded to become a full-service firm with six employees, offering clients branding, design, digital and marketing strategy solutions.

“Comets are beautiful, massive and visible from Earth,” Newbry said  in a statement. “It is a perfect metaphor for the work that Comet Creative is focused on in defining a company’s brand, like the core of a comet, and extending the influence of that brand, like the tail of a comet.” The company’s previous name was a direct reference to the street address of the studio. Having recently opened an office in Los Angeles, Comet Creative is now positioned to more effectively work with clients throughout Southern California, Arizona and beyond. Over the years, the firm has worked with the Gemological Institute of America, Twentieth Century Fox, and TaylorMade, as well as a wide range of local and regional clients, including Reno Contracting, Hope-Amundson, and the Museum of Encaustic, among others.