David Graham
Chief Innovation Officer
City of Carlsbad
This month, we launched a fully reimagined and optimized Carlsbad Life in Action website (CarlsbadLifeInAction.com). The City of Carlsbad is heavily invested in engaging and supporting our business community, especially through the COVID-19 pandemic. Our team is committed to meet our businesses where they are, implementing programs and services that support their operations and growth. After engaging with hundreds of Carlsbad businesses, the message came through loud and clear: talent remains a top priority for our innovation economy.
Carlsbad was the first city in the region to develop a campaign and resource for our businesses to assist in talent attraction efforts. Now, in response to employer demand, we have pivoted our entire Life in Action platform to more directly support talent attraction and retention efforts for Carlsbad businesses.
We have completely redesigned a Hiring Toolkit to assist our business’ efforts in making the case for why taking a job in Carlsbad is the best choice for a career. Employers can use this resource as recruitment tool by amplifying career opportunities and showcasing North San Diego County’s amazing lifestyle amenities.
The new website positions Carlsbad as an employment hub for major industry clusters like Tech, Life Sciences, Clean Tech and Sports Innovation & Design. But we also have highlighted career and lifestyle resources for Creatives, Veterans and Military Families, Entrepreneurs and opportunities in Manufacturing & Skilled Trades. We’re encouraging our business community to use these features to show prospective talent that there is a supportive community of like-minded professionals here in Carlsbad.
Finally, we have incorporated unique features like Live and Explore sections, along with new tools like a Relocation Quiz and Carlsbad company cluster map, all to help prospective talent better understand what it’s like to live and work here. For those employees working from home, these features can help them understand what’s nearby and get outdoors.
If this platform excites you as much as it excites us, please use it and help us spread the word. Even better, engage with us! We are always looking for new stories to showcase innovative Carlsbad businesses. Our reformatted Life in Action newsletter will profile the amazing work that happens in our diverse and innovative economy, highlighting businesses of all sizes throughout Carlsbad. We’ll be spending the next few months expanding our distribution list, focusing on talent as our primary audience.
Knowing that people use social media more than ever, we’re also emphasizing our presence on LinkedIn, Instagram, Twitter and Facebook.
The reimagining of a comprehensive resource like this would not have been possible without input from our business community, our partners, and the talented people who support the city’s innovation economy. To those who participated and guided our process, thank you. As a result, we have a better product, that gives talent a strong understanding of the what it’s like to work, live and explore in Carlsbad.
As always, our city and the Office of Innovation & Economic Development are here to support your business. If you have any questions, ideas, or need support from us, don’t hesitate to reach out to us at [email protected].