Chief Innovation Officer
City of Carlsbad
Over the past weeks, we’ve had reason for optimism. Restaurants, retailers, and service providers were able to reopen, resume or expand operations. Recovery in these segments, which account for a significant percentage of employment in Carlsbad, means we can have continued optimism ahead.
Perhaps what is more impactful, is that we, as residents and workers in Carlsbad, can have direct impact on this recovery. Grabbing a bite at a local restaurant, getting a haircut at a neighborhood salon or barbershop, and shopping at your favorite hometown retailer will all lead to a faster recovery.
The City of Carlsbad recognized this approach as a strategy to keep our local businesses open and was proud to sponsor the Gift Carlsbad program (GiftCarlsbad.com). The program incentivizes people to patronize Carlsbad businesses through a gift card bonus which provides relief to businesses immediately. Community members can take advantage of the bonus program while funds last. More importantly, getting back into a habit of supporting these businesses will have lasting impact on recovery eff orts.
Through pivoting operations, activating outdoor space, and investing in safety measures, Carlsbad businesses are making it easy to support them. As an example, Cape Rey Hotel has
implemented enhanced safety measures to ensure guests are safe and the property is clean for all visitors. And as participants in the Gift Carlsbad program, visitors can relax and dine in at Chandler’s restaurant while stretching their dollar further through the added bonus value.
Our hospitality industry has gone the extra mile to ensure safe and clean experiences for guests. Carlsbad’s 41 hotels bring visitors and guests that boost our economy in the short-term, can be enjoyed even by our residents and are key in shaping Carlsbad’s long-term economic recovery.
Beyond the economic impact from tourism, hotels in Carlsbad off er opportunity for staycations, giving a few nights of well-earned relaxation. Visit Carlsbad’s “Carlsbad is Calling” campaign reminds us of all the great attractions we have right in our own back yard.
We have the ability to accelerate our recovery in Carlsbad. We have some reason for optimism and are seemingly on the rebound from the challenges of the past months. By committing to support our local businesses, whether it be restaurants and retailers, or resorts and hotels, we all benefit and further strengthen Carlsbad’s economy.